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The Big Shift Dr Jake Beniflah
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The Big Shift
Dr Jake Beniflah
Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 9 de dezembro de 2020 |
| ISBN13 | 9781647042233 |
| Editoras | Center for Multicultural Science |
| Páginas | 180 |
| Dimensões | 140 × 216 × 10 mm · 213 g |
| Idioma | Inglês |