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Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
Adoption of Innovations: Comparing the Imitation and the Threshold Models - Foundations and Trends (R) in Marketing
Amir Heiman
Reviews the Bass model and its new generation extensions as well as the alternative approach - the threshold model, which analyses an individual's decision whether, and to what extent, to use a new technology given economic conditions.
68 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 21 de junho de 2022 |
ISBN13 | 9781638280200 |
Editoras | now publishers Inc |
Páginas | 68 |
Dimensões | 108 g |
Idioma | English |
Ver tudo de Amir Heiman ( por exemplo Paperback Book )