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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
David Dwight
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Critical Thinking for Marketers, Volume II: Learn How to Think, Not What to Think
David Dwight
Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
85 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de novembro de 2016 |
| ISBN13 | 9781631576706 |
| Editoras | Business Expert Press |
| Páginas | 85 |
| Dimensões | 140 g |
| Idioma | English |
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