
Conte aos seus amigos sobre este item:
Shopper Marketing: A How-to Business Story
Paul Barnett
Shopper Marketing: A How-to Business Story
Paul Barnett
Outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
Illustrations, black and white
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 30 de janeiro de 2016 |
ISBN13 | 9781631573576 |
Editoras | Business Expert Press |
Páginas | 265 |
Dimensões | 296 × 206 × 17 mm · 428 g |
Idioma | English |
Mostrar tudo
Mais por Paul Barnett
Ver tudo de Paul Barnett ( por exemplo Paperback Book e Hardcover Book )