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The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded edition
Ian C. MacMillan
The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise Expanded edition
Ian C. MacMillan
Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
234 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 12 de novembro de 2013 |
ISBN13 | 9781613630327 |
Editoras | Wharton Digital Press |
Páginas | 234 |
Dimensões | 139 × 216 × 17 mm · 318 g |
Idioma | English |
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