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Selling War: A Critical Look at the Military's PR Machine
Steven J. Alvarez
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Selling War: A Critical Look at the Military's PR Machine
Steven J. Alvarez
Recounts how the US military lost the information war in Iraq by engaging the wrong audiences, ignoring Iraqi citizens and the wider Arab population, and playing mere lip service to the directive: “put an Iraqi face on everything.” Steven J. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations.
384 pages, 13 photographs
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de março de 2016 |
| ISBN13 | 9781612347721 |
| Editoras | Potomac Books Inc |
| Páginas | 384 |
| Dimensões | 161 × 236 × 32 mm · 752 g |
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