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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Second edition
David Michaelson
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation Second edition
David Michaelson
Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.
286 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de maio de 2014 |
| ISBN13 | 9781606499849 |
| Editoras | Business Expert Press |
| Páginas | 286 |
| Dimensões | 230 × 154 × 19 mm · 406 g |
| Idioma | English |
| Contribuidor | Institute for Public Relations |
