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Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Claus Ebster
Store Design and Visual Merchandising: Creating Store Space That Encourages Buying
Claus Ebster
Draws on both the research literature and the author's experience as a marketing consultant and consumer researcher. This book offers the interested reader a variety of hands-on suggestions on how to optimize the design of retail stores and service environments to increase customer satisfaction and sales.
201 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 21 de julho de 2011 |
ISBN13 | 9781606490945 |
Editoras | Business Expert Press |
Páginas | 201 |
Dimensões | 152 × 227 × 12 mm · 299 g |
Idioma | English |
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