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The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing
Raj Sethuraman
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The Competition between National Brands and Store Brands: Models, Insights, Implications and Future Research Directions - Foundations and Trends (R) in Marketing
Raj Sethuraman
Provides a comprehensive review of the literature on economic models of national brand - store brand competition. The authors review 47 studies published between 1966 and 2011, and report over 160 results. More importantly, the focus is exclusively on the analytical models that give rise to those results.
126 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 30 de setembro de 2013 |
| ISBN13 | 9781601987129 |
| Editoras | now publishers Inc |
| Páginas | 126 |
| Dimensões | 156 × 234 × 7 mm · 189 g |
Ver tudo de Raj Sethuraman ( por exemplo Paperback Book )