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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Craig Simpson
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The Direct Mail Solution: A Business Owner's Guide to Building a Lead-Generating, Sales-Driving, Money-Making Direct-Mail Campaign
Craig Simpson
Reported in 2013 as the marketing channel that "delivers the best ROI for customer acquisition and retention" by Target Marketing's Seventh Annual Media Usage Forecast survey of B2C, direct mail is surprisingly outdated and under-represented on the marketing bookshelves for small business owners -- authors Simpson and Kennedy change that.
260 pages, black & white illustrations, figures
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de fevereiro de 2014 |
| ISBN13 | 9781599185187 |
| Editoras | Entrepreneur Press |
| Páginas | 260 |
| Dimensões | 230 × 152 × 14 mm · 332 g |
| Idioma | English |
