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Understanding User-Web Interactions via Web Analytics - Synthesis Lectures on Information Concepts, Retrieval, and Services Bernard J. Jansen
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Understanding User-Web Interactions via Web Analytics - Synthesis Lectures on Information Concepts, Retrieval, and Services
Bernard J. Jansen
Presents an overview of the Web analytics process, with a focus on providing insight and actionable outcomes from collecting and analyzing Internet data. The text first provides an overview of Web analytics. It then outlines the theoretical and methodological foundations of Web analytics in order to make obvious the strengths and shortcomings of Web analytics as an approach.
116 pages, black & white illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 1 de setembro de 2009 |
| ISBN13 | 9781598298512 |
| Editoras | Morgan & Claypool Publishers |
| Páginas | 102 |
| Dimensões | 234 × 169 × 11 mm · 213 g |
| Idioma | Inglês |
| Editor de séries | Marchionini, Gary |
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