Public Relations for Schools: a Resource Guide for Principals

This handbook is for practitioners who lead public and private elementary schools, middle schools or high schools. While most school leaders are basically adept at public relations, this book serves as a reminder of the importance of good public relations and provides ready access to tools necessary to hone and refine public relations skills. In addition to important information about public relations, this handbook is replete with examples of good public relations practices.

CONTENTS: Dedication. About the Authors. Preface. Acknowledgements. Chapter 1. Introduction to School Public Relations. Chapter 2. Understanding Stakeholder Groups. Chapter 3. Rules to Respect. Chapter 4. Curriculum and Activities. Chapter 5. Image and Criticism. Chapter 6. Opinion Assessment. Chapter 7. Parent, Guardian and Citizen Involvement. Chapter 8. Printed Documents and Other Publications. Chapter 9. Media Opportunities. Chapter 10. Partnerships and Fundraising. Chapter 11. Evaluating, Planning and Marketing. References and Suggested Readings. List of Figures.