Web Portals: the New Gateways to Internet Information and Services

Publisher Marketing: A Web portal is a special Website designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorized users. This book covers a wide range of issues relating to the use of portals in business. Contributor Bio:  Tatnall, Arthur Dr Arthur Tatnall is Associate Professor in the Victoria Graduate School of Business at Victoria University, Melbourne, Australia. He holds bachelors degrees in science and education from the University of Melbourne, a Graduate Diploma in Computer Science from Latrobe University, and a research Master of Arts from Deakin University in which he explored the origins of business computing education in Australian universities. His PhD, from Central Queensland University, involved a study in curriculum innovation in which he investigated the manner in which Visual Basic entered the curriculum of an Australian university. His research interests include technological innovation, information technology in educational management, information systems curriculum, project management and electronic commerce. He is a member of two IFIP working groups (WG3.4 and WG3.7), has written several books relating to information systems and published a number of book chapters, journal articles and conference papers. He recently chaired the 13th Australasian Information Systems Conference and will chair an IFIP working conference in Melbourne in 2004.