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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
Stefan H. Thomke
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Experimentation Matters: Unlocking the Potential of New Technologies for Innovation
Stefan H. Thomke
Argues that companies must not only understand the power of experimentation and new technologies, but also change their processes, organization, and management of innovation. The author explains why experimentation is critical to innovation, underscores the impact of technologies, and outlines what managers must do to integrate them successfully.
320 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 5 de agosto de 2003 |
| ISBN13 | 9781578517503 |
| Editoras | Harvard Business Review Press |
| Páginas | 320 |
| Dimensões | 153 × 243 × 30 mm · 642 g |
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