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Sign Wars: Cluttered Landscape of Advertising - Critical Perspectives S.
Robert Goldman
Sign Wars: Cluttered Landscape of Advertising - Critical Perspectives S.
Robert Goldman
This author aims to show how corporate symbols or signs vie for attention and market share by appropriating - and quickly abandoning - diverse elements of culture to differentiate products that may in themselves be virtually indistinguishable.
309 pages, Over 100 illustrations
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 21 de maio de 1996 |
ISBN13 | 9781572300347 |
Editoras | Guilford Publications |
Páginas | 309 |
Dimensões | 203 × 248 × 17 mm · 580 g |
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