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Bottom Line Competitive Intelligence
John J. McGonagle
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Bottom Line Competitive Intelligence
John J. McGonagle
This book provides essential tools for selecting the right kind of CI and assessing its contributions to a company's financial performance. The authors identify three fundamental, intertwined mistakes a company can make, showing how to evaluate them and repair the damage they may have done.
264 pages, bibliography, glossary, index
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 30 de setembro de 2002 |
| ISBN13 | 9781567205053 |
| Editoras | Bloomsbury Publishing Plc |
| Páginas | 272 |
| Dimensões | 156 × 235 × 26 mm · 621 g |
| Idioma | English |
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