The God Bu$ine$$

We are continually furnished information regarding the
quality of goods and services by entities in both the public
and private sectors.


There are publications, laws, and regulatory bodies to afford
some measure of consumer protection in nearly every area of
enterprise.


These are helpful for they provide methods of comparing the
worth of what is offered.


It is important to recognize what is diluted, fraudulent,
counterfeit, spurious, and/or impractical---
as opposed to that which is genuine, worthy, and therefore
valuable.


Although it is always better to thoroughly evaluate prior to
making a commitment, late is better than never.


Those who would protect our interests may have been remiss.
It is far past time for a penetrating consumer evaluation of


THE
GOD BU$INE$$


by
Earl F. Lehman