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The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Peter Navin
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The CMO of People: Manage Employees Like Customers with an Immersive Predictable Experience that Drives Productivity and Performance
Peter Navin
Just as the CMO curates an experience to get the best lifetime value from customers, the head of the Human Resources department, or "The CMO of People," can curate an experience to get the best lifetime value from employees. This book explores h
180 pages, 15 Illustrations, black and white
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 22 de outubro de 2018 |
| ISBN13 | 9781547416639 |
| Editoras | De Gruyter |
| Páginas | 266 |
| Dimensões | 230 × 157 × 16 mm · 408 g |
![Cover for Peter Navin · The CMO of People: Manage Employees Like Customers (Paperback Book) [2 Revised edition] (2021)](https://imusic.b-cdn.net/images/item/original/960/9783110752960.jpg?peter-navin-2021-the-cmo-of-people-manage-employees-like-customers-paperback-book&class=scaled&v=1647585470)