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Integrated Marketing Communication: Creative Strategy from Idea to Implementation Third edition
Robyn Blakeman
Integrated Marketing Communication: Creative Strategy from Idea to Implementation Third edition
Robyn Blakeman
Integrated Marketing Communication offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective IMC. One of the most hands-on texts on the market, this new and fully updated third edition covers key skills and details important developments in traditional advertising and marketing principles.
368 pages, 38 Illustrations, black and white
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 1 de fevereiro de 2018 |
ISBN13 | 9781538101056 |
Editoras | Rowman & Littlefield |
Páginas | 368 |
Dimensões | 254 × 178 × 13 mm · 692 g |
Idioma | English |
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