Katherine Splane

DreamProjX Katherine Splane

Innovators profit by one another's betterment: the standards of innovation are heightened any time another quality design comes out. Often, however, even notable work struggles for lack of opportunity. By detailing the history behind his firm's founding of the business model now known as "DreamProjX," industrial designer Robson Splane writes to inform other innovators about the choices they may not realize are available to them. Conceived in 1994, DreamProjX marked the shift from a design-for-hire model to design by one's own initiative, characterized by a methods ranging from licensing to self-manufacturing. It was a direction that would allow Splane Design Assoc. to realize not only the economic independence of the royalty system, but also the creative independence of controlling its own work. Throughout DreamProjX: A Guide to Creative Freedom and Economic Independence for Designers, Inventors, and Innovators, Splane writes in depth about the mechanics of the business model, the reasons why readers should-or shouldn't-invest themselves in the pursuit of it, and most importantly, the DreamProjX mindset that can assist in realizing one's own broader goals and dreams.