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Sustainable Marketing: A Holistic Approach
Mark Peterson
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Sustainable Marketing: A Holistic Approach
Mark Peterson
This unique book explores the sustainability practices that benefit companies, stakeholders and society, by drawing upon the latest research and industry examples. Dissecting the interplay between marketing and society, Peterson encourages us to critically assess the demand for businesses to engage with sustainability guidelines and environmental concerns while remaining profitable.
480 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 25 de maio de 2021 |
| ISBN13 | 9781526494641 |
| Editoras | Sage Publications Ltd |
| Páginas | 440 |
| Dimensões | 191 × 239 × 31 mm · 966 g |
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