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Exploring the Dynamics of Consumerism in Developing Nations
Exploring the Dynamics of Consumerism in Developing Nations
Provides research on consumer behaviour in developing countries and changes in the socio-cultural dimensions of marketing. Highlighting topics such as celebrity influence, marketing malpractices, and the adoption of e-government, this publication is designed for researchers, advanced-level students, policymakers, and managers.
330 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 11 de janeiro de 2019 |
| Data do lançamento original | 2018 |
| ISBN13 | 9781522579069 |
| Editoras | IGI Global |
| Páginas | 330 |
| Dimensões | 150 × 220 × 20 mm · 1,34 kg |
| Idioma | Inglês |
| Editor | Gbadamosi, Ayantunji |
