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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Muhammad Sabbir Rahman
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Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities
Muhammad Sabbir Rahman
Provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Coverage includes research on the assessment of SMEs' customer service expectation, listening to customers through qualitative research, and integrated marketing communications for SME environments.
121 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 4 de dezembro de 2018 |
| ISBN13 | 9781522578918 |
| Editoras | IGI Global |
| Páginas | 121 |
| Dimensões | 553 g |
| Idioma | English |
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