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Marketing Techniques for Financial Inclusion and Development
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Marketing Techniques for Financial Inclusion and Development
"This book fills the gap as to how better could the financial inclusion initiatives be marketed so that better financial participation could be achieved. It explores how banks across developing countries have been mandated to adopt financial inclusion activities which have used their significant and scarce resources thereby effecting their profitability"--
300 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 1 de junho de 2018 |
| ISBN13 | 9781522540359 |
| Editoras | IGI Global |
| Páginas | 300 |
| Dimensões | 150 × 220 × 20 mm · 798 g |
| Idioma | Inglês |
| Editor | Jain, Dhiraj |
| Editor | Sharma, Adya |
