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Marketing Fundamentals for Future Professionals
Bruce Robertson
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Marketing Fundamentals for Future Professionals
Bruce Robertson
Marketing Fundamentals for Future Professionals offers concise yet comprehensive coverage of the language and theory of marketing and shows how marketing principles can be used in both personal and professional life.
Modeled on practice-oriented handbooks, this easily adaptable text explains how marketing principles are fundamental to business and become life skills relevant to careers and relationships. Each chapter opens with an explanation of why students n
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de novembro de 2018 |
| ISBN13 | 9781516572984 |
| Editoras | Cognella Academic Publishing |
| Páginas | 370 |
| Dimensões | 178 × 254 × 22 mm · 857 g |
| Idioma | English |
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