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The New Global Marketing: Local Adaptation for Sustainability and Profit 2 Revised edition
Johny K. Johansson
The New Global Marketing: Local Adaptation for Sustainability and Profit 2 Revised edition
Johny K. Johansson
Discusses the ways that marketing managers can assess the potential for global expansion and help their firms capitalize on opportunities. The book explores which companies and products should expand internationally, what countries offer the best opportunities, and which marketing plan will lead each product or company to success.
578 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 27 de dezembro de 2017 |
ISBN13 | 9781516527076 |
Editoras | Cognella, Inc |
Páginas | 578 |
Dimensões | 1,32 kg |
Idioma | English |
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