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The Comprehensive Public Relations Reader: Function and Practice
Bob ""Pritch"" Pritchard
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The Comprehensive Public Relations Reader: Function and Practice
Bob ""Pritch"" Pritchard
Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader gives students a comprehensive overview of public relations. A thoughtful blend of writing on the theoretical and the practical, background and application, this is an ideal text for introductory courses.
294 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 28 de julho de 2017 |
| ISBN13 | 9781516508716 |
| Editoras | Cognella, Inc |
| Páginas | 294 |
| Dimensões | 689 g |
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