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International Marketing Strategy: Analysis, Development and Implementation 9º edição
Doole, Isobel (Sheffield Hallam University)
International Marketing Strategy: Analysis, Development and Implementation 9º edição
Doole, Isobel (Sheffield Hallam University)
Fully updated and revised, the ninth edition of this popular text reflects the changing focus of international marketing and ensures students are fully up-to-date with the challenges posed by new patterns of development in global markets.
496 pages
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 24 de janeiro de 2022 |
ISBN13 | 9781473778696 |
Editoras | Cengage Learning EMEA |
Páginas | 496 |
Dimensões | 258 × 195 × 25 mm · 1,01 kg |
Idioma | English |
Ver tudo de Doole, Isobel (Sheffield Hallam University) ( por exemplo Paperback Book )