G. Tomas M. Hult

Boundary-Spanning Marketing Organization: A Theory and Insights from 31 Organization Theories - SpringerBriefs in Business G. Tomas M. Hult 2011 edition

Marc Notes: Includes bibliographical references (p. 67-75). Publisher Marketing: Now more than ever, marketing is assuming a key boundary-spanning role--a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization's integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning roles. Expanding upon his article published in the Journal of the Academy of Marketing Science in 2011, Tomas Hult draws thematic marketing insights from the integration of thirty-one organization theories to advance knowledge on the boundary-spanning marketing organization within four areas: strategic marketing resources, marketing leadership and decision making, network alliances and collaborations, and the domestic and global marketplace. Contributor Bio:  Hult, G Tomas M Dr. G. Tomas M. Hult is the Eli Broad Professor of Marketing and International Business and Director of the International Business Center in the Eli Broad College of Business at Michigan State University. He has been Executive Director of the Academy of International Business and President of the AIB Foundation since 2004; Editor-in-Chief of the "Journal of the Academy of Marketing Science" since 2009; and been on the U. S. Department of Commerce s District Export Council since 2012. Professor Hult is one of some 80 elected Fellows of the Academy of International Business. He is one of the world s leading authorities in global strategy, with a particular focus on topics dealing with the intersection of global marketing and supply chain management. Hult was ranked the 75th most-cited scientist in economics and business in the world by Thomson Reuters in their Essential Science Indicators covering a period from 1997 to 2007. In a 2012 study in the "Academy of Management Perspectives", Hult was ranked 6th among business scholars who received their degrees since 1991. His research has been cited more than 10,000 times per Google Scholar. Hult has been Deputy Editor and Department Editor of the "Journal of International Business Studies"; Associate Editor of "Decision Sciences "and "Journal of Operations Management"; and currently serves as Associate Editor of the "Journal of Supply Chain Management" as well as on the review boards of the "Journal of Marketing", "Academy of Management Journal", "Strategic Management Journal", and "Journal of Retailing". He regularly teaches doctoral seminars on multivariate statistics, structural equation modeling, and hierarchical linear modeling worldwide. Dr. Hult is a dual citizen of Sweden and the USA. More information about Tomas Hult can be found at tomashult.com.