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Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Softcover reprint of the original 2nd ed. 2000 edition
Michel Wedel
Market Segmentation: Conceptual and Methodological Foundations - International Series in Quantitative Marketing Softcover reprint of the original 2nd ed. 2000 edition
Michel Wedel
The third main section is devoted to special topics in market segmentation such as joint segmentation, segmentation using tailored interviewing and segmentation with structural equation models.
382 pages, biography
Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
Lançado | 17 de outubro de 2012 |
ISBN13 | 9781461371045 |
Editoras | Springer-Verlag New York Inc. |
Páginas | 382 |
Dimensões | 234 × 157 × 27 mm · 566 g |
Idioma | English |
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