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Pervasive Advertising - Human-Computer Interaction Series Jorg Muller 2011 edition
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Pervasive Advertising - Human-Computer Interaction Series
Jorg Muller
This book looks at the future of advertising from the perspective of pervasive computing. If any content annoys us, we will be able to effortlessly say so and change it with simple gestures, and content providers and advertisers will know what we like and be able to act accordingly.
366 pages, black & white illustrations, black & white tables, bibliography
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de novembro de 2013 |
| ISBN13 | 9781447126799 |
| Editoras | Springer London Ltd |
| Páginas | 366 |
| Dimensões | 155 × 235 × 20 mm · 569 g |
| Idioma | Inglês |
| Editor | Alt, Florian |
| Editor | Michelis, Daniel |
| Editor | Muller, Joerg |
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