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Netnography: Redefined Robert Kozinets 2 Revised edition
Netnography: Redefined
Robert Kozinets
Explaining and extending prior approaches, this book includes full, step-by-step procedural guidelines for the accurate and ethical conduct of netnography. It deepens the practice of netnography through participative engagement, introspection, alternative representation, and a new humanist focus.
320 pages
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 2 de julho de 2015 |
| ISBN13 | 9781446285749 |
| Editoras | SAGE Publications Ltd |
| Páginas | 320 |
| Dimensões | 249 × 177 × 25 mm · 710 g |
| Idioma | Inglês |
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