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Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths New edition
Jim Macnamara
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Journalism and PR: Unpacking 'Spin', Stereotypes, and Media Myths New edition
Jim Macnamara
This book reviews 100 years of research into the interrelationship between journalism and PR and, based on in-depth interviews with senior editors, journalists, and PR practitioners in several countries, presents new insights into the methods and extent of PR influence, its implications, and the need for transparency and change, making it a must-read for researchers and students in the field.
284 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 31 de julho de 2014 |
| ISBN13 | 9781433124266 |
| Editoras | Peter Lang Publishing Inc |
| Páginas | 284 |
| Dimensões | 236 × 152 × 18 mm · 438 g |
| Idioma | English |
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