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Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies New edition
Linda C. L. Fu
Advertising and Race: Global Phenomenon, Historical Challenges, and Visual Strategies New edition
Linda C. L. Fu
Advertising and Race is the first book devoted exclusively to the study of strategic deployments of racial tropes in advertising amid waves of historical challenges. With a well-mixed narrative, it presents a new approach, critical insight, and a comprehensive reference for the study of advertising and communication, as well as the study of race, society, culture, and globalization
289 pages
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 29 de setembro de 2014 |
ISBN13 | 9781433122187 |
Editoras | Peter Lang Publishing Inc |
Páginas | 290 |
Dimensões | 263 × 185 × 22 mm · 743 g |
Idioma | English |
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