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The Other Side of Innovation: Solving the Execution Challenge
Vijay Govindarajan
The Other Side of Innovation: Solving the Execution Challenge
Vijay Govindarajan
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them turning ideas into actual breakthrough products, services, and process improvements. This book reveals how to execute an innovation initiative whether a simple project or a grand, gutsy gamble.
240 pages, Illustrations
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 2 de setembro de 2010 |
ISBN13 | 9781422166963 |
Editoras | Harvard Business Review Press |
Páginas | 240 |
Dimensões | 155 × 241 × 22 mm · 466 g |
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