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Winning in Emerging Markets: A Road Map for Strategy and Execution
Tarun Khanna
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Winning in Emerging Markets: A Road Map for Strategy and Execution
Tarun Khanna
Argues that the primary exploitable characteristic of emerging markets is the lack of institutions (credit-card systems, intellectual-property adjudication, data research firms) that facilitate efficient business operations. This book is suitable for the companies seeking to define and execute business strategy in developing economies.
272 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 28 de abril de 2010 |
| ISBN13 | 9781422166956 |
| Editoras | Harvard Business Review Press |
| Páginas | 272 |
| Dimensões | 162 × 239 × 29 mm · 492 g |
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