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Spanning Silos: The New CMO Imperative David A. Aaker
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Spanning Silos: The New CMO Imperative
David A. Aaker
'Spanning Silos' explains how to strengthen your credibility with silo teams and your CEO, use cross-functional teams and other strategic linking devices, foster communication across silos, develop common planning processes, and adapt your brand strategy to silo units.
217 pages, Illustrations
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 16 de setembro de 2008 |
| ISBN13 | 9781422128763 |
| Editoras | Harvard Business Review Press |
| Páginas | 217 |
| Dimensões | 162 × 233 × 23 mm · 514 g |
| Idioma | Inglês |
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