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Project 2000: the Rise and Fall of Oldsmobile Division of General Motors
Robert J. Horvath
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Project 2000: the Rise and Fall of Oldsmobile Division of General Motors
Robert J. Horvath
Using Oldsmobile's own description, "Project 2000," of its failed business strategy to sell what was once America's best-selling car only through large Wal-Mart style auto-malls, Bob Horvath tells his personal story as one of Olds' best salesmen as well as an Olds owner/dealer-operator, who was driven out of business by General Motors.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 17 de janeiro de 2006 |
| ISBN13 | 9781419606007 |
| Editoras | BookSurge Publishing |
| Páginas | 168 |
| Dimensões | 200 × 9 × 250 mm · 344 g |
| Idioma | English |
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