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Public Communication Campaigns Ronald E Rice 4 Revised edition
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Public Communication Campaigns
Ronald E Rice
Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
392 pages, Illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de maio de 2012 |
| ISBN13 | 9781412987707 |
| Editoras | SAGE Publications Inc |
| Gênero | Interdisciplinary Studies > Communication Studies |
| Páginas | 392 |
| Dimensões | 187 × 233 × 20 mm · 716 g |
| Idioma | Inglês |
| Editor | Atkin, Charles K. |
| Editor | Rice, Ronald E. |
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