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Writing Marketing
Stephen Brown
Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.
272 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 24 de agosto de 2005 |
| ISBN13 | 9781412902663 |
| Editoras | SAGE Publications Inc |
| Páginas | 272 |
| Dimensões | 235 × 158 × 16 mm · 416 g |
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