Rafael Toro

Autocomplex Rafael Toro

Life in the Autocomplex is filled with hardship, struggles and surprises. In order to keep his job, Ralph Villa, an audacious and eager young man has to learn all the secrets of the business. Beginning as a highly motivated sales person, he reaches a management postiotion in the finance department. Ralph's story leads the reader through intense emotions, highlighting the influence of advertisement and its effect on buyers, and displaying a broad perspective of the business of selling cars. With a considerable dose of passion and sex in the spectacular setting of South Florida, this story reveals secrets that every buyer should know at the time of negotiating a car, exposing the tricks and schemes used by salesmen to seduce their clients and close the deals. This book shows how buyers can get around the so called "easy deals" and achieve a really good deal.