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Advertising: A Practitioner Perspective
Advertising: A Practitioner Perspective
Assembling leading names from the world of advertising to share their insights and experience, this textbook enables students to connect professional practice with academic study.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| A ser lançado | 26 de novembro de 2026 |
| ISBN13 | 9781350454408 |
| Editoras | Bloomsbury Publishing PLC |
| Páginas | 504 |
| Dimensões | 150 × 220 × 10 mm · 453 g |
| Editor | Hargreaves, Mary (Lancaster University, UK) |
| Editor | Ryder, Dr Mike (Lancaster University, UK) |