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Explaining Consumer Choice G. Foxall 1st ed. 2007 edition
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Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
256 pages, 6 Illustrations, black and white; XII, 256 p. 6 illus.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 27 de junho de 2007 |
| ISBN13 | 9781349547111 |
| Editoras | Palgrave Macmillan |
| Páginas | 256 |
| Dimensões | 140 × 215 × 17 mm · 352 g |
| Idioma | Inglês |
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