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Scenario Planning: The Link Between Future and Strategy M. Lindgren Softcover reprint of the original 1st ed. 2003 edition
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Scenario Planning: The Link Between Future and Strategy
M. Lindgren
Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy.
180 pages, XII, 180 p.
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 2003 |
| ISBN13 | 9781349431977 |
| Editoras | Palgrave Macmillan |
| Páginas | 180 |
| Dimensões | 150 × 220 × 10 mm · 267 g |
| Idioma | Inglês |
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