Inclusive Branding: The Why and How of a Holistic Approach to Brands - Klaus Schmidt - Livros - Palgrave Macmillan - 9781349430154 - 2002
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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition

Klaus Schmidt

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Inclusive Branding: The Why and How of a Holistic Approach to Brands Softcover reprint of the original 1st ed. 2002 edition

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.


210 pages, XIV, 210 p.

Mídia Livros     Paperback Book   (Livro de capa flexível e brochura)
Lançado 2002
ISBN13 9781349430154
Editoras Palgrave Macmillan
Páginas 210
Dimensões 294 g
Idioma English  

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