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Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7º edição
Allen, Chris (University of Cincinnati)
Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card) 7º edição
Allen, Chris (University of Cincinnati)
Lets you place yourself in the midst of fast-paced world of advertising. This book combines an understanding of advertising strategy and important theory with real-world applications. It equips you with the tools, knowledge, and practice to get results in advertising and business.
512 pages
Mídia | Livros Book |
Lançado | 13 de fevereiro de 2014 |
ISBN13 | 9781285187815 |
Editoras | Cengage Learning, Inc |
Páginas | 432 |
Dimensões | 279 × 218 × 18 mm · 926 g |
Idioma | Spanish |
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