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Frameworks for Market Strategy: European Edition European edition
Noel Capon
Frameworks for Market Strategy: European Edition European edition
Noel Capon
This book helps students understand how to develop and implement a marketing strategy and how to manage the marketing process. The book provides a solid foundation in marketing management, both for future marketers, and for senior executives.
500 pages, 72 black & white illustrations, 58 black & white tables, 72 black & white line drawings
Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
Lançado | 27 de dezembro de 2016 |
ISBN13 | 9781138889187 |
Editoras | Taylor & Francis Ltd |
Páginas | 632 |
Dimensões | 1,25 kg |
Idioma | English |
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