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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity S. Vandermerwe 2 Rev edition
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Breaking Through, 2nd Edition: Implementing Disruptive Customer Centricity
S. Vandermerwe
With updates on digital opportunities, social media, emerging markets (including Africa), and the social as well as financial impacts of customer centricity , this book successfully blends strategy with implementation and also features a range of innovative new and traditional business examples from across the globe.
310 pages, 21 diagrames, 9 black & white tables, 6 figures
| Mídia | Livros Hardcover Book (Livro com lombada e capa dura) |
| Lançado | 12 de março de 2014 |
| ISBN13 | 9781137395498 |
| Editoras | Palgrave Macmillan |
| Páginas | 292 |
| Dimensões | 157 × 240 × 22 mm · 589 g |
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