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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
David W. Stewart
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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
David W. Stewart
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
280 pages
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 13 de outubro de 2014 |
| ISBN13 | 9781119961765 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 288 |
| Dimensões | 245 × 189 × 15 mm · 544 g |
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