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Business Gamification For Dummies
Duggan, Kris (Badgeville, Inc.)
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Business Gamification For Dummies
Duggan, Kris (Badgeville, Inc.)
The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence favorable customer behavior on the web in order to improve customer loyalty, engagement, and retention.
312 pages, illustrations
| Mídia | Livros Paperback Book (Livro de capa flexível e brochura) |
| Lançado | 8 de fevereiro de 2013 |
| ISBN13 | 9781118466933 |
| Editoras | John Wiley & Sons Inc |
| Páginas | 320 |
| Dimensões | 188 × 233 × 18 mm · 606 g |
| Idioma | English |
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